How to Step in Front of the Camera as a Business Owner
One of the most memorable experiences I've had the privilege of sharing is about a brand whose founders had the courage to step in front of the camera and say, 'Letās just do it.'
You know those kind of founders who often spend so much of their time behind the scenesāfocused on managing operations, overseeing products, and keeping everything running smoothly? Thatās them. Being on camera wasnāt something they were used to, but they were willing to try something different for their business.
At first, they were a bit shy and hesitant, and I totally saw myself in them. I used to feel the same way 4 years ago. I remember going through my own 'cringe era,' when everything felt awkward. Even the sound of my own voice made me cringe, and I constantly doubted myself. (when Iām just being hard on myself)
But here's the thing: that phase is part of the journey. Pushing through it takes courage, and itās how you grow.
For these founders, being on camera wasnāt just about making a video - it was about showing up for their business and standing firm in their beliefs. It takes true courage to step into an uncomfortable space and say, āIām doing this for my brand.ā because itās part of what they advocate for. I deeply respect these business owners who step forward, despite their hesitation, knowing that their authentic presence matters. Like with any new experience, itās only scary at the beginning.
5 Tips for Stepping in Front of the Camera
If youāre hesitant about being on camera for your brand, here are a few tips Iāve picked up along the way:
Build Confidence Gradually
Start with brief, informal content like Instagram Stories or quick behind-the-scenes glimpses. These 10-15 second clips help you develop comfort naturally, without the pressure of lengthy productions. Think of it as building muscle memory ā each small step strengthens your on-camera presence.
Connect Through Purpose
Remember that perfection isn't the goal ā authentic connection is. Approach filming as if you're having a conversation with supporters who already value your message. When you focus on sharing your expertise and passion, the technical aspects become secondary to the value you're providing.
Embrace the Learning Process
That initial discomfort? It's a universal experience in video creation. What might feel awkward to you often translates as refreshingly authentic to viewers. Your audience appreciates seeing the genuine person behind the brand, complete with natural mannerisms and real enthusiasm for your work.
Find Support and Guidance
The right support system transforms the video creation experience. Having worked with a mentor myself before developing camera confidence, I understand the importance of a nurturing environment. This is why I create a space where clients can relax, explore their style, and let their authentic personalities shine through.
Refine Your Approach
After creating content, analyze what works and what feels natural. Not every trending format will align with your brand ā and that's perfectly fine. Focus on developing content that resonates with both your audience and your personal style. The most effective video content emerges when you're genuinely comfortable with your chosen format.
Let's be real ā stepping in front of the camera can feel like you're about to give a speech in your underwear! But here's the thing: it's one of the most powerful ways to let your audience see the real you behind your brand. When I finally took the plunge, it transformed my business in ways I never expected. I only wish I'd started sooner.
Here's what I learned: your audience isn't looking for perfection, they're looking for authenticity.
They want to connect with the genuine person behind the brand. So take that first wobbly step forward. Your unique voice, your story, your perspective ā that's your superpower. The world isn't waiting for perfect, it's waiting for you.
Rooting for you,
Aliyah